Job Description

Location: Omaha, Nebraska
Department: Performance Marketing
Reports to: Director of Marketing Strategy
Date: September 2024

Who We Are:

At OBI, we are modern marketers. Our passion for using customer insights to drive innovation and deliver on dreams is at the heart of everything we do. We believe our work goes beyond marketing because our employees and our clients deserve it. When we do what we do, dreams are realized. If you are ready to bring your talents into an environment where Curiosity, Collaboration, Tenacity, Responsibility, and Innovation define the culture, then this role is for you! 

The Opportunity:

As a Content & Social Media Specialist at OBI, you will write, publish and optimize content across multiple platforms and formats. This hybrid role spans social media, content marketing, ad copywriting and strategic support for research and brand messaging. You’ll manage day-to-day social content for select clients while contributing to broader campaign and messaging development efforts. If you're a flexible writer who thrives on variety and collaboration, this role is for you.

What You Will Do:

• Social Media Content Creation : Write, schedule and publish long- and short-form social media posts for agency clients across multiple platforms. 
• Copywriting & Conceptualization : Write persuasive ad copy, headlines and CTAs across paid and organic channels. Actively participate in Creative team conceptualizations on assigned projects.
• Content Writing : Write clear, compelling long-form content—including blogs, articles, landing pages, and email copy—that aligns with client goals, brand voice, and audience needs.
• Brand Development: Assist in shaping audience personas, pain points and voice/tone profiles using internal and external research. Develop and refine brand messaging, tone of voice and campaign copy based on defined strategy.
• Collaboration: Partner with Social Media, Content, Public Relations, Creative, Insights and Accounts teams to plan, develop and implement strategies and messaging across a wide range of agency projects and initiatives.
• Measurement: Recognize and monitor key metrics important to clients’ and OBl’s overall success and assist with reporting as needed. 

What We’re Looking For:

• Versatile Writer: You’re experienced at crafting content across multiple formats: short-form social posts, blogs, emails, websites and ad copy.
• Brand-Driven Storyteller: You have a strong understanding of brand voice and the ability to write with clarity, personality and persuasion.
• Social Media Savvy: You are familiar with multiple social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) and know how to craft content that resonates with each audience.
• Strategic Thinker: You know how to turn strategy, research and insights into messaging that connects with specific audiences.
• Detail-Oriented Executor: You’re able to manage multiple projects and deadlines while maintaining consistency and quality.
• Collaborative Communicator: You enjoy working with cross-functional teams and know how to move work forward through input and iteration.
• Curious Learner: You stay on top of trends in marketing, content and social media—and bring fresh ideas to the table.
• Education: Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related field preferred
• Experience: 1-3 years’ experience working in social media
• Bonus: Familiarity with social media tools for publishing, monitoring, social listening and reporting (HeyOrca, Canva, SproutSocial, etc.)  

About You :

• You have a curious nature, always looking for fresh content ideas and new ways to engage audiences.
• You thrive in a collaborative environment, working with cross-functional teams to develop content that meets diverse business needs.
• You show tenacity in managing content deadlines, consistently delivering high-quality work that meets clients and project goals.
• You take responsibility for the performance of your content, using data and insights to drive continuous improvement.
• You embrace innovation , constantly seeking out new trends, platforms, and tools to enhance the content you create. 

What We Offer:

• A vibrant and inclusive workplace where your contributions are valued.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• Fun team-building activities and a supportive work culture.
• Flexibility and work-life balance.

Why Join Us?

• Be part of a company that uses insights and innovation to inspire work that delivers dreams.
• Work in a culture that values curiosity , collaboration , and responsibility .
• Create content that inspires, engages, and helps bring our clients' dreams to life.

At OBI Creative, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and walks of life.

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